Freelance
Free Influencer Sponsorship Agreement Template
An influencer and brand sponsorship agreement covering deliverables, approvals, usage rights, exclusivity, payment, FTC disclosure and cancellation.
An influencer sponsorship agreement sets what content a creator will post, when, the fee, how the brand can reuse the content, any exclusivity, and disclosure requirements. Usage rights and exclusivity are the terms that most affect a creator's future income.
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Template
INFLUENCER SPONSORSHIP AGREEMENT
This Agreement is made on [DATE] between [BRAND NAME] ("Brand") and [CREATOR NAME / HANDLE] ("Creator").
1. DELIVERABLES. Creator will create and publish: [e.g., 1 Instagram Reel (30–60 seconds), 3 Instagram Stories and 1 TikTok video] featuring [PRODUCT], on or around [DATES]. Posts will remain live for at least [30] days.
2. BRIEF AND APPROVAL. Brand will provide a brief by [DATE]. Creator will submit drafts [NUMBER] days before posting. Brand may request one round of reasonable changes within [2] business days, consistent with the brief. Creator keeps creative control over style and voice.
3. FEE AND PAYMENT. Brand will pay [AMOUNT], [50]% on signing and [50]% within [15] days after the content is published. Product samples are [a gift / to be returned]. Late payments accrue [1]% per month or the maximum allowed by law, if lower.
4. DISCLOSURE. Creator will clearly disclose the sponsorship in each post, using platform branded-content tools and a clear label such as "#ad" or "Paid partnership with [BRAND]", in line with FTC endorsement guidance. Brand will not ask Creator to make claims Creator does not believe or that Brand cannot substantiate.
5. CONTENT OWNERSHIP. Creator owns the content. Creator grants Brand a [non-exclusive] licence to [repost the content on Brand's organic social channels] for [DURATION, e.g., 6 months] with credit to Creator. Paid advertising use ("whitelisting" or boosting), use on websites, email or in other media, or any longer period, requires a separate written agreement and fee.
6. EXCLUSIVITY. For [NUMBER] days after the first post, Creator will not publish sponsored content for [NAMED DIRECT COMPETITORS / competing products in the CATEGORY category]. Unpaid, organic mentions are not restricted. [Exclusivity fee, if applicable: AMOUNT.]
7. CONDUCT. Either party may end this Agreement if the other becomes the subject of a public controversy that would reasonably harm its reputation, with payment for any content already published.
8. CANCELLATION. If Brand cancels before content is published, Brand will pay [50]% of the fee [plus 100% if Creator has already created the content]. If Creator cannot deliver, Creator will refund amounts paid for undelivered content.
9. LIABILITY. Brand is responsible for the accuracy of product claims in its brief and will indemnify Creator for claims arising from them. Creator is responsible for its own content. Each party's liability is limited to the fee.
10. GOVERNING LAW. This Agreement is governed by the laws of [STATE].
GENERAL PROVISIONS
(a) Notices. Notices must be in writing and sent to the addresses or emails above (or as later updated by notice). Email notice is effective when sent, unless the sender receives a delivery failure message.
(b) Entire agreement. This agreement, with any schedules and exhibits, is the entire agreement between the parties on its subject and replaces all prior discussions and agreements on that subject.
(c) Amendments and waivers. Changes must be in writing and signed by both parties. A failure or delay in enforcing any term is not a waiver of it.
(d) Severability. If any provision is found unenforceable, it will be limited to the minimum extent necessary and the rest of this agreement will remain in effect.
(e) Assignment. Neither party may assign this agreement without the other party's written consent, except to a successor in a merger or sale of substantially all of its business, on notice.
(f) Relationship. Nothing in this agreement creates a partnership, joint venture or agency relationship unless expressly stated.
(g) Counterparts and electronic signatures. This agreement may be signed in counterparts and by electronic signature, each of which is an original and together form one agreement.
(h) Independent advice. Each party has had the opportunity to review this agreement with its own legal counsel and signs it voluntarily.
BRAND: ________________________ Date: __________
CREATOR: ______________________ Date: __________
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This free template is provided by ClauseAudit for general informational purposes and is not legal advice. Have it reviewed before use. Replace all [BRACKETED] placeholders.When to use this template
- A creator is doing a paid post, video or campaign for a brand.
- A brand wants clear deliverables, approvals and disclosure compliance.
- Negotiating usage rights or exclusivity separately from the posting fee.
How to fill it in
- List every deliverable, platform, length and posting date.
- Limit approval rounds and protect creative control.
- Set the fee, deposit and payment timing.
- Define exactly how the brand can reuse content and for how long; price paid ads use separately.
- Keep exclusivity narrow: named competitors and a short period.
- Keep the disclosure clause.
Key clauses to check
- Usage rights
- Reuse in paid ads or long-term is worth far more than a single post; price it separately.
- Exclusivity
- Can block other deals; keep it narrow and paid.
- Disclosure
- The FTC expects clear disclosure of paid endorsements by both brand and creator.
- Approval rounds
- Unlimited changes can delay posting and payment.
- Cancellation
- Pays the creator if the brand pulls out late.
Frequently asked questions
Do influencers need to disclose sponsored posts?
Yes. FTC guidance requires clear, conspicuous disclosure of material connections such as payment or free products.
Can a brand use my content in ads?
Only if your contract grants that right. Paid ads usage is usually licensed separately for an extra fee.
What is influencer exclusivity?
A promise not to work with competitors for a period. It limits your income, so it should be narrow and paid for.
Want to check if a contract is fair before you sign?
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This free template is general information, not legal advice, and is no substitute for a qualified attorney. Laws vary by state; have it reviewed by a lawyer before you use or sign it.